Digital Humanities in Rhetoric

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Social Media Plan for Successful Work Teams

Social Media Plan

Understanding the Many Factors that Affect the Success of Organizational Work Teams

This is an article written by Robert J. Trent, a professor of Management at Lehigh University

Include link to article on every post http://www.journalofbusiness.us/index.php/site/article/view/40/17

Definitions and Strategies are taken from Nahon and Hemsleys What Virality is: I Know it When I See it.

1.     Main Goal: Reach out to as many people in the business community as possible. We will complete this by using various social media outlets such as Facebook, Twitter and Instagram. Nahon and Hemsley define this as viral reach. We then hope that this article will be shared through word of mouth to others in the community

2.     Focus: The main points of the academic article.  If the article is broken down to just the main points you should be able to reach every age demographic out there in the workforce. I would say ages 18- 65 would be reached.

The main point of this academic article is to tell people how to work well in teams and it gives you ideas on how to help your co-workers work better as a group. Some of the things brought up in the article that can complete this are:

·      Challenging and Meaningful Task Assignment

·      Subtle rather than blatant management control

·      Effective Feedback

·      Member Role Understanding

·      Proper Team Design

This article will also tell you what makes teamwork in the workplace ineffective.   Some of these things are:

·      Ineffective Leadership

·      Lack of Authority

·      Challenging Team Model

·      Lack of Executive Support

3.     Social Media Posts

·      Twitter: The main goal of our first tweet will be meant to get us out there and talked about. In order to do this, we will talk to a few major business magazines such as Forbes and Bloomberg Business Week.

The first tweet will be geared towards business owners and will read like this:

Ever wonder how to have great employee. THE WAIT IS OVER #business #teamworkpays (add link to article here) and an image of a good working team

·      Facebook: Our Facebook page is where we will find certain pages that have something to do with business. These pages will include popular business magazines, university business schools, and all other business related pages.

On the Facebook pages we will use a very relatable image to the middle-aged demographic.  We will use a little bit of comedic aspect to grab their interest and lead people to want to share the post with their friends. We would use the same post as we did on Twitter.

·      Instagram: will allow us to create a funny meme to share with the article

A meme is a piece of information that is spread from person to person through copying or imitation. We will take the picture and use it as a funny way to represent our cause. An example:

  

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